Matthew Curtis
 
I have 19 years experience in the creative industry from architecture to marketing and design.
 
•    For the past 12 years I have been working exclusively in digital media.
 
•    I have developed and managed the implementation of new creative processes and department structure across the whole of Agency.com in line with growing business targets and growth.
 
•    I have pioneered customer experience modelling across multiple touch points. I have developed a methodology that places the customer at the heart of engaging brand experiences.
 
•    I lead, manage and inspire a fast-growing creative team of art directors/designers, copywriters and information architects.
 
•    I am a thought leader for all creative disciplines, encouraging and empowering people to develop their full creative potential within all digital media.
 
•    Projects cover everything from creating multinational websites, campaign microsites, email strategies and implementation, mobile and WAP sites to banner advertisements.
 
•    I have led and won pitches for: Vertu, Harper Colllins, Christian Aid
 
Clients include: Sony Playstation, Vertu, Harper Colllins, Christian Aid, British Airways, Sainsbury’s Bank, Ladbrokes, BT, Proctor & Gamble, T-Mobile, One 2 One, Allen and Overy, BT / Channel 4 Big Brother, Cable & Wireless, GNER, Goldman Sachs, Barclays Bank, Prudential and RSPCA
 
 
Things that make me tick:
 
•    Thinking strategically, creatively, differently – and encouraging clients as well as staff to do the same.
 
•    I am passionate about all things digital – growing up with the industry has given me invaluable insights into emerging trends.
 
•    Providing relevant creative marketing solutions and challenging inappropriate ideas.
 
•    I am a keen advocate for the creation of good balance between experience and message within online communications.
 
•    Putting the customer at the centre of a solution and user-centred design.
 
•    Allotments and photography
 
 
Past history:
 
Agency.com: Creative Consultant Europe
Set up and implemented best practice across the European groups. Senior Creative Lead on high-level client engagements. Instrumental in the set up of the Mobile Business Group.
 
Online magic: Creative lead
Lead a team of creatives on projects from conception to completion.
Clients included: Air Miles, Price Waterhouse and BT
 
Uptime Group PLC: Creative director
Start up company that provided e-commerce solutions and profiled digital advertising to content-driven sites.
 
Nethead Limited: Design manager
A small web design and ISP company. During this time I enlarged the creative team from two to eight people comprising of creative and technical staff.
Clients included: Capital FM, Virgin interactive entertainment, The National Lottery, God global online directory, The Prince’s Trust and British Diabetic Association
 
EPR Group Limited: Assistant architect then Marketing and design assistant
Started as an architect then moved to the marketing department where I was responsible for the design and production of all marketing material including brochures, exhibition installations in the UK and abroad and promotional / broadcast videos.